TERMS & CONDITIONS
Dark Fantasy Tastiest Ambassador
ABOUT THE CAMPAIGN
1. The “Dark Fantasy Ambassador Campaign” (the “Campaign”) is organized and sponsored by ITC Limited (“ITC”) .
2. Consumers participating or seeking to participate in the Campaign shall individually be referred to as “Participant” and collectively as “Participants”.
3. Participation in this Campaign is purely voluntary. By participating in this Campaign, each Participant is deemed to have accepted the complete terms and conditions of this Campaign available on https://darkfantasycreations.com/ as well as the decisions of ITC, which are final and binding in all matters related to the Campaign. Successfully entering the Campaign and winning is subject to all requirements set forth herein.
4. ITC reserves right to terminate, modify or extend this Campaign, at its absolute discretion, without assigning any reason whatsoever including extending, withdrawing, or discontinuing the same without notice, at its sole and absolute discretion and without any liability. All decisions of ITC in respect of the Campaign and the selection of winners will be final and binding.
5. The Campaign shall be live from 00:00 hours on October 15th, 2026 and end at 11:59 hours on October 31st, 2026[SD1]
6. The Campaign is subject to all applicable central, state and local laws and regulations.
7. The Campaign shall be run on the Sunfeast Dark Fantasy Instagram profile available on @sunfeastdarkfantasy.
8. This Campaign is in no way sponsored, endorsed, administered by or associated with Instagram. Each Participant is deemed to have released Instagram from any claims and liabilities that may specifically arise in relation to their participation in this Campaign by accepting these terms & conditions.
ELIGIBILITY
9. Only Indian citizens above the age of 18 years residing in India are eligible to participate in this Campaign.
10. ITC reserves the right to exclude any person from the Campaign on the grounds of: (i) misconduct or criminal record; (ii) tampering with the Entry process or the operation of Campaign; (iii) acting in violation of these terms and conditions; (iv) acting in an unsportsmanlike or disruptive manner or with intent to annoy, abuse, threaten or harass any other person; or (v) for any other reasons, as it may deem fit and proper. No communication in this regard will be entertained.
STEPS TO PARTICIPATE
11. To participate in the Campaign, a Participants should follow the following steps:
a) Visit the Sunfeast Dark Fantasy Instagram profile @sunfeastdarkfantasy. [SD2] The Instagram post detailing the Campaign will be posted on the profile along with the Terms & Conditions to participate in the Campaign.
b) The Participants are required to read the Terms & Conditions before participating in the Campaign and follow the steps provided in the Instagram post to participate in the Campaign.
c) The Participants should create an Instagram post/reel showcasing how they enjoy Sunfeast Dark Fantasy Choco Fills cookies along with the caption - #Possibly the world’s tastiest cookie in the world and tag [SD3] @sunfeastdarkfantasy
d) Basis the creativity, uniqueness and originality of the Participant’s post/reel (hereinafter referred to as “Entry/Entries”), 2 (two) Participants stand a chance to get featured in the official social media posts of Sunfeast Dark Fantasy and/or stand a chance to get featured on a billboard. [SD4]
12. The Entries posted by the Participants must inter alia comply with the following guidelines:
a) All Entries posted by the Participants must comply with these Terms & Conditions:
i. Cannot be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, or contain nudity;
ii. Cannot promote alcohol, illegal drugs, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message;
iii. Cannot be obscene or offensive, endorse any form of hate or hate group;
iv. Cannot promote terrorist acts such as providing instructions on how to assemble bombs, grenades and other such weapons or provide instructional information about illegal activities;
v. Cannot defame, misrepresent or contain disparaging or slanderous remarks about ITC, its customers or its products, or other people, products or companies;
vi. Must be original and cannot contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art, stills, or images published on or in television, movies, the Internet or other media) without permission and cannot be plagiarized from any source;
vii. Cannot contain background artwork, unless it is an original work of the Participant;
viii. Cannot communicate messages or images inconsistent with the positive images and/or goodwill to which ITC wishes to associate;
ix. Cannot depict, and cannot itself, be in violation of any law.
x. Participants making statements which are contrary to existing law, bye-laws, public policy or established good practices shall be disqualified from further participating in the Campaign.
xi. Participants acknowledge and agree that they are solely responsible for all content submitted as part of their Entries, including any views, opinions, claims, statements, and representations contained therein. Such content reflects only the views of the relevant Participant and shall not be construed as a claim, statement, representation, endorsement, approval, or communication made or issued by ITC.
xii. Any false, inaccurate, unsubstantiated, deceptive, or misleading claim, statement, or representation concerning Sunfeast Dark Fantasy products, including any claim that may mislead consumers regarding the nature, substance, quantity, quality, characteristics, or attributes of Sunfeast Dark Fantasy Choco Fills cookies made by the Participants in their Entries shall reflect the personal views of such Participants and any acknowledgement, resharing, reposting of such Entries by ITC shall not be deemed as any claim, statement or representation by ITC. Any such content submitted by a Participant shall be solely attributable to, and the responsibility of, that Participant and shall not be deemed to have been made, authorised, endorsed, or approved by ITC.
b) If ITC determines that an Entry is in violation of these Terms and Conditions, such Entry shall be deemed invalid and disqualified. ITC reserves the right to require the relevant Participant to promptly remove or take down the Entry from Instagram, and the Participant shall comply with such directions from ITC.
PUBLICITY
13. The Participant undertakes and irrevocably and unconditionally permits ITC to cover the Campaign through various media including newspapers, radio television news channels, internet, point of sale materials, etc., and shall not raise any objection, protest or demur to such coverage or in this regard.
14. At the request of ITC, Participants shall participate in all activities relating to the Campaign, free of charge including participating in any photography/videography session, interviews etc., and they consent to ITC using their name and image in promotional material.
GENERAL CONDITIONS
16. Personal information given by the Participants shall be used for promotional activities by ITC Ltd its affiliates, associates, agents, contractors.
17. By participating in this Campaign, the Participants acknowledge and consent to transfer and/or disclosure of their personal information by ITC to any third-party for providing services in relation to this Campaign.
18. The Participants have an option of not providing the personal information as required under this Campaign. The Participants also have an option to withdraw their consent in relation to usage of Personal Information during the duration of the Campaign. In such cases, the entry of the Participant shall not be considered. The participants may reach out itccares@itc.in for such withdrawals.
19. The decision of ITC, as regards the selection of Winners shall be final. No correspondence or any other claims whatsoever, in this regard will be entertained.
20. All right, title and interest, including but not limited to, the intellectual property rights in the Campaign and the Entries, promotional materials, all data collected as a result of this Campaign and in any and all responses received shall vest solely and exclusively with ITC. ITC shall be entitled to use the Entries received or any information in connection with the Entries in any media for future promotional, marketing, publicity and any other purpose without permission or payment to the Participant.
21. All material submitted in connection with the Campaign are assigned to ITC upon submission and become of the property of ITC exclusively. ITC may use such material in the manner as it may deem fit.
22. ITC reserves the right to change, defer, alter or cancel this Campaign in part or full, or change any or all of the terms and conditions that are applicable, without giving prior intimation/notice of any kind and will not be liable for any consequential losses/damages. Any decision of ITC in this regard and in general with respect to this Campaign and the terms and conditions thereto shall be final, binding and non-contestable.
23. The decision of ITC shall be final in all regards and no communication shall be entertained in this regard. None of the provisions of these Terms and Conditions shall be deemed to constitute a partnership or agency between any Participant and ITC and the Participant shall not have the authority to bind ITC in any manner whatsoever.
24. ITC shall be accountable/liable for any disruptions/stoppages/interruptions or cancellation of the Campaign due to any government restrictions.
25. Failure to exercise or delay in exercising a right or remedy provided hereunder or by law does not constitute a waiver of the right or remedy or waiver of other rights or remedies on the part of ITC.
26. ITC accepts no responsibility for loss of internet connectivity, claims or correspondence whether due to error, omission, alteration, tampering, unauthorized data hacking, deletion, theft, destruction, virus attack, transmission interruption, communications failure, hardware failure or otherwise. ITC shall not be liable for any consequences of user error including (without limitation) costs incurred.
27. ITC shall not be responsible for (including but not limited to):
(i) For any SPAM generated messages
(ii) For the operator code (the code from which the SMS is received) not being displayed on the user's mobile phones
(iii) For any SMS message delivery failures
(iv) Any lost, late or misdirected computer transmission or network, electronic failures or any kind of any failure to receive entries owing to transmission failures or due to any technical reason
(v) If the Participant has registered himself to the DND of the telecom provider/ the Participant has registered with National Do Not Call Registry/ Participant has specifically requested for not receiving messages for the specific campaign. The Participant putting a missed call under the terms of this Campaign is express consent on the part of Participant to exempt ITC from DND restriction imposed by the relevant Participant.
(vi) Other conditions beyond its reasonable control
28. By participating in the Campaign, the Participant grants an exemption to ITC from applicability of NDNC (National Do Not Call) Registry regulation for the limited purposes of communication on the Campaign. Participants will be contacted by ITC for collection of further details. The Participant shall be solely responsible for any errors in such information provided.
29. ITC shall not be liable to perform any of its/their respective obligations under the Campaign where it is unable to do so as a result of circumstances beyond its/their control in the nature of fire, explosions, natural calamities, state emergency, riots, or any other force majeure condition, etc., and shall not be liable to compensate the Participant in these circumstances. ITC shall not be accountable/liable for any disruptions/stoppages/interruptions or cancellation of the Campaign due to any government restrictions or any force majeure events including acts of Gods or any other circumstances beyond the control of ITC.
30. The decision of ITC as regards the selection of winners shall be final. No correspondence or any other claims whatsoever, in this regard will be entertained.
31. No queries, claims, dispute, complaints or grievances shall be entertained by ITC, after 5 business days from the date of the closure of the Campaign.
32. If a Participant is dissatisfied with the Campaign or the Campaign rules and/or any content or any requirements of the Campaign form, the materials available related thereto, or with these terms and conditions, his/her sole and exclusive remedy is to not participate in the Campaign.
33. ITC is acting as the executing agencies for this Campaign and holds no legal and financial liability on unclaimed offers, incentives, vouchers, etc., beyond the applicable period of the Campaign.
RELEASE AND LIMITATIONS OF LIABILITY
34. ITC shall under no circumstances be liable, whether jointly or severally, for any loss or damage suffered or sustained (including but not limited to consequential loss), including for personal injury or property damage suffered or sustained or any costs incurred, as a result of participation in the Campaign.
35. By entering the Campaign, the Participant hereby releases from and agrees to indemnify ITC and/ or any of its respective officers/employees from and against all liability, cost, loss or expense arising out of participation in the Campaign including (but not limited to) personal injury and damage to property and whether direct, indirect, consequential, foreseeable, due to some negligent act or omission, or otherwise.
36. ITC accepts no liability, whether jointly or severally, for any errors or omissions, whether on behalf of itself, or third parties in relation to the Campaign.
DISPUTES
37. The courts of competent jurisdiction at Bengaluru shall have exclusive jurisdiction to determine any and all disputes arising out of, or in connection with the Campaign.
38. Further all issues and questions concerning the construction, validity, interpretation and enforceability of these terms and conditions, or the rights and obligations of the Participants and/or ITC and/or Partners of this Campaign, shall be governed and construed in accordance with the laws of Inder.